SEO and Web site design - The Key to Traffic Generation and Business Branding

Honolulu SEO
Tha harsh truth to setting up a successful online business is to get as much targeted traffic as you can to your website. However, this is easier in theory because there is not one strategy you can apply. Website owners do consider SEO as it helps climb google rankings, but website design is a component that is often neglected. It is just worked on for the sake of aesthetics.

Hawaii Web Design
If you want to know how SEO and web site design can impact your growth potential being a business, you should keep reading.

Good Website Design

Web site design determines user experience, hence, is significant. Bad user experience will eat into traffic.

Load time - Design, the visuals and design elements have a major say in how rapid your website loads. Slow-loading websites are a major put off. Research has shown that people wait for only 3-5 seconds to get a page to load. When it doesn't, they switch.

Layout - Very busy and complex layouts complicate the attention. How you structure your posts also affects your ability to built trust. Important content needs to be visible at a glance; stick it front and center. Having to click on repeatedly can get very annoying. Keep everything readily available.

Visuals, font and color schemes - It is advised that you do not use stock photography. Also, avoid the use of too many visuals onpage; it gives a cluttered look. Avoid premade templates; make use of a designer to craft a design that reflects the motto and practices of your business. Small and excessively cursive font styles are difficult to read. The color scheme you select should not be too jarring nor to dull. Keep your look and feel consistent throughout. Use colors strategically across your internet site with bolder colors for headlines.

Mobile optimization - Given the multi-functionality of smartphones, we use it for making phone calls, texting, chatting, checking emails and web browsing as well. Hence, responsiveness to mobile platforms will be the watchword. Otherwise, you will have to setup and maintain two sites therefore it may get quite overwhelming.

Pop-up advertisements - Even though you are looking to monetize your internet site with all those ads, it's distracting if one suddenly pops up while you were engrossed in reading. If you must include ads, keep them in prominent places although not where they would hinder other activity.

Use HTML5 to boost page views.
When making your website, opt for design trends that will stand the test of time; those you won't must keep upgrading.

SEO

Search Engine Optimization (SEO) takes care of the content aspect of your website. Oahu is the SEO practices that will get you exposure on search engines like google.

To start with, create rich content, that's informative, easy to understand, authentic and reliable.

Rather than saying everything on one page, plan a specific topic for each page. Target a specific keyword for every page. This plan helps because the search results bots crawl in one page to the next when indexing websites.

Lookup the list of high ranking keywords for your respective niche and can include them in post-content and meta-tags. It will also be included in the title and Meta description. Keywords strengthen your content to be found.

Split up your content so that it is easier to read. Use bullets and numbering. Use subheadings so that website visitors can choose what they want to read rather than having to read everything. Divide this content into paragraphs.

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